Facebook Meta Certified Media Buying Professional {410-101} Pdf Questions / Dumps

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Official Facebook Meta Certified Media Buying Professional Exam Syllabus:

Planning a campaign (48%)
This section will test your ability to:

• Understand and explain the fundamental aspects of media buying across Meta technologies.
• Align clear business goals with a proposed Meta campaign.

Given a scenario:

• Determine when and how to use the Meta Pixel, SDK and offline conversions.
• Define an audience.
• Develop an appropriate measurement or reporting approach to assess progress toward goals.
• Select the appropriate ad format.
• Determine whether creative content aligns with campaign goals and considerations.
• Demonstrate understanding of and adherence to Meta Advertising Policies.

Setting up a campaign (22%)
This section will test your ability to:

• Understand and explain the capabilities of Business Manager.

Given a scenario:

• Choose the appropriate campaign setup.
• Determine when and where to apply tracking parameters to pursue a specific business goal.

Campaign optimization (18%)
Within the context of a given scenario, this section will test your ability to:

• Identify opportunities to improve a campaign by analyzing its performance.
• Optimize campaigns across Meta technologies by adjusting advertiser controls.

Campaign measurement and reporting (12%)
This section will test your ability to:

• Build ad reports (applying available options).

Given a scenario:

• Analyze measurement reports.
• Determine how to adjust future campaigns based on results.

Official Facebook Meta Certified Media Buying Professional Exam Details:

Exam Name: Facebook Meta Certified Media Buying Professional Examination 

Exam Duration: 150 Minutes

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