Oracle 1Z0-1032-23 Exam - Free questions
Oracle Responsys Marketing Platform 2023 Implementation Professional
1Z0-1032-23 Free questions:
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Question No. 1) You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes. How should you input this information into Responsys?
A) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
B) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
C) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
D) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
Question No. 2) How can you share a copy of a campaign with key stakeholders at live launch time?
A) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.
E) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
Question No. 3) You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months. How should you configure a report to do this?
A) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
B) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
C) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
D) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
E) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
Question No. 4) Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
A) The file to be imported should be located on any cloud server.
B) The file to be imported should be on the SFTP server dedicated for Responsys.
C) The file to be imported should be located on your hard drive.
D) The file to be imported should be located in the Connect data warehouse in Responsys.
Question No. 5) There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited. Where should you configure this specification?
A) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
B) In the export wizards, under the Source section, select the option "Comma delimited".
C) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
D) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
Question No. 6) You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code. What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
A) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Question No. 7) You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL. What is the correct syntax for assign?
C) <# assign>
D) ! assign
Question No. 8) Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
B) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
C) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
D) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
E) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
Question No. 9) After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management. Where should you retrieve these results and what step should you take to provide the management with the reporting information?
A) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
B) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
Question No. 10) Which coding practice should you use when coding responsive design email messages?
A) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D) Include styling code inline between the tags within HTML elements instead of in external files.
Question No. 11) You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for data source CONTACTS is not defined in the data sources." How should you correct this error?
A) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
B) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
C) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
D) The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
Question No. 12) You are working on a campaign to collect responses for 45 days. How should you ensure that it closes 45 days after launch?
A) In the Campaign Workbook’s Launch Options, configure 45 days for Auto-Close after launch.
B) Create a calendar reminder and manually close the campaign.
C) In the Program Designer, configure 45 days for Auto-Close after launch.
D) In Manage Campaigns, select 45 days for the end element.
Question No. 13) You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty. Why is this happening?
A) You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
B) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
D) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Question No. 14) Your client’s requirements state that they need to have more than one profile list in their account. Which two statements are true about implementing this? (Choose two.)
A) If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
B) The column to be used as the table’s primary key must be named something different in each profile list.
C) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_’s.
D) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
Question No. 15) Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display “undefined”. What is the reason for the failure?
A) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
B) You don’t have the segment group feature enabled in the Account Administration settings.
C) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.
Question No. 16) You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows: - Rule 1: AMT_PURCHASES Greater than 100 - Rule 2: AMT_PURCHASES Greater than 1000 - Rule 3: AMT_PURCHASES Greater than 3000 Identify the solution.
A) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
B) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
C) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should be changed to use different operators.
D) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
Question No. 17) Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
A) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
B) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
C) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
D) The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
Question No. 18) Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
A) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
B) You can only modify profile lists used for mobile campaigns through Connect uploads.
C) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
D) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
Question No. 19) You are creating a filter with many conditions in Filter Designer. What functionality in Responsys should you use to guarantee that your rules execute as you want?
A) Use the RPL syntax and tags and include the rules to execute first inside these tags.
B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
C) You can only order the rules in the top-down order in which Responsys will execute them.
D) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
Question No. 20) In which two situations should you republish a program after making a change or correction? (Choose two.)
A) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
B) You modify one of the conditions in a filter being used in the program.
C) You move a target timer from its original place before one event to after that event.
D) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
Question No. 21) What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
Question No. 22) Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in to opt-out? (Choose three.)
A) Recipient deletes a promotional email from the inbox.
B) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C) Recipient selects a Reply-to unsubscribe in a promotional email.
D) Recipient registers a SPAM complaint for an email.
E) Recipient inbox is full, so the promotional email is rejected by the server.
Question No. 23) You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value. What should you use to accomplish this?
A) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
B) This is not possible, because only one RIID_ can be in a program at a time.
C) Custom Event
D) Entry Tracking Variable
E) Custom SQL Variable
Question No. 24) Your new Responsys customer wants to begin sending email campaigns. Which three practices should they employee for their IP address warm-up process? (Choose three.)
A) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
B) Send carefully planned content to highly engaged recipients.
C) Minimize complaints and bounces to establish a good reputation with each ISP.
D) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
Question No. 25) Before moving a campaign to production you need to test whether the links are working properly. What functionality should you use in Responsys?
A) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
B) Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) You should test all links manually.