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Oracle Eloqua Marketing Implementation Professional Exam Syllabus:
Implementation Overview
Describe the major milestones and key deliverables of the available implementation offerings
Explain the documents a client completes during an implementation and the key client attendees required for an implementation
Eloqua Fundamentals
Generate key reports
Create a segment
Create an email
Data Model
Describe Eloqua data objects, how they relate to each other and cases for use
Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
Security Settings
Create Users and customize a security group
Explain the importance of asset permissions and contact level security
Configure company settings
Branding and Deliverability
Describe the background and methodology for warming dedicated IP addresses
Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability
Database Management
Configure contact and account fields and views
Create and configure custom objects and illustrate custom data object services and processing
Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
Tracking
Describe how Eloqua tracks visitor data and define the tracking script integration process
Configure microsites
Email Configuration and Preference Management
Describe the subscription and preference management options available within Eloqua
Describe Eloqua settings that support email management and email personalization
Configure an email group
Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export
Form Configuration
Integrate an externally hosted form
Create a form and identify advanced form techniques
Configure a customized landing page
CRM Integration
Describe the supported CRM integrations and integration components
Troubleshoot common CRM integration issues
Set up the data import and data export tool
Demonstrate an understanding of the configuration requirements of closed-loop reporting
Automation
Describe campaign canvas settings
Demonstrate knowledge of program builder and program canvas
Create a program in program canvas
Create a campaign in campaign canvas
Additional Eloqua Services
Configure sales tools
Configure custom reports
Configure a lead scoring model
Demonstrate knowledge of Eloqua AI product capabilities
Official Oracle Eloqua Marketing Implementation Professional Exam Details:
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